Built from both sides of the table
I've spent years on both sides of this. Running campaigns, managing creators, pitching brands, building content strategies for hospitality groups. And the same thing kept happening: the right creator and the right brand existed, but they couldn't find each other. Or they found each other too late.
A creator would post stunning content from a resort, a week after the brand had needed them there. A hotel would discover the perfect food creator's work months after they'd already visited the destination.
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So I started with a simple question: what if brands could see who was coming before they arrived?
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Everything else, the vetting, the curation, the invitation-only model, the focus on conversion over follower count, followed from that one insight. Voya is the marketplace I kept wishing existed. Now it does.
Natasha
Founder & CEO
What guides every decision
Curation over scale
We’d rather have 100 creators who convert than 10,000 who don’t.
Timing is everything
The best collaboration is the one that happens before the trip, not after.
Trust goes both ways
Brands trust our creators. Creators trust our brands. We earn both.
Are you ready to join?
Tell us about your work
…and where you're heading next.